Chapter Arts



Award amount: £25,448

Organisation: Chapter Arts Centre

Chapter is the Lead Hub Organisation in Wales under the British Film lnstitute’s Film Audience Network (BFI FAN). Known as Film Hub Wales (FHW) this gives Chapter the remit to support 200+ venues across Wales to develop the audience for independent film. Chapter is one of nine Film Hubs across the UK but the only one in Wales.

We’ve provided a grant to help resource a range of events intended to help to reduce social exclusion and encourage people with dementia, their carers and wider film audiences to come together to explore their love of film. Led by an experienced Dementia Officer, this respite programme will provide a place where stories are shared, life histories celebrated and where the challenges of aging and caring can be expressed and supported.

There will be monthly events and film screenings, creating opportunities for people to socialise in a creative and emotionally supportive environment,  and the team has developed and delivered a range of Dementia Friendly Screenings to support Dementia Awareness Week 2017.

Following the ongoing success of Chapter’s Dementia Friendly Screenings in Wales, with 694 tickets sold in the past 3 months, Chapter has recently been involved in the production of a Dementia Friendly Screenings guide. The guide intends to inform cinemas on best practise of dementia friendly screenings and to inspire cinemas across the country to host events and activities geared towards people suffering with dementia.

In a recent survey by the Alzheimer’s Society it was revealed that 69% of people with dementia said the main reason they stop going out is due to a lack of confidence. By supporting events tailored for people living with dementia, we can give them the peace of mind to go out, socialise and watch the films they love without fear of judgement or inaccessible environments. This will help promote social inclusion among dementia sufferers, which will play an important role in improving their mental health and emotional well-being.

The report is the result of a collaboration between the BFI FAN, UK Cinema Association and Alzheimer’s Society and will equip cinemas with the relevant knowledge and tools to allow people living with dementia, their carers and their family to enjoy a film in a relaxed and welcoming environment. Supporting Chapter has allowed the Trust to work towards meeting the objective of enhancing the lives of those who need extra support in later life as well as the dissemination of best practise methods to other organisations and the public. To read more about dementia friendly screenings in UK cinemas as part of World Alzheimer’s Month check out this article in The Guardian.

Co-author of the project, Toki Allison, from the BFI FAN says:

“We’re really pleased to be able to share this guide, including associated case studies, which draws together fantastic work being done by cinema providers across the UK. There have been a few key players in the development of this resource and one of these is Chapter. The Dunhill Medical Trust’s support has meant our Marketing Officer has been able to experiment with and evaluate dementia friendly screenings and share all that great learning with the cinema sector. With this kind of guidance we hope to see an upsurge in dementia friendly screenings across the UK, ensuring more people living with dementia get to experience a slice of normality and the joy of a cinema outing.”

The Dunhill Medical Trust
5th Floor
6 New Bridge Street
London EC4V 6AB

Telephone: 020 7403 3299